Google Adwords now surfaces adverts that pay in Bitcoin . It now shows advertisers the option to pay in Bitcoin.
Bitcoin and crypto currencies have been growing in popularity over the past 12 months and now the search engine giant is encouraging advertisers to include Bitcoin or Litecoin in their adverts.
Bitcoin trading has grown rapidly in recent years and the price of a single Bitcoin has risen more than 2,300 per cent since the beginning of the year.
In September 2017, South Korea, one of the biggest crypto currency markets, introduced a ban on all crypto-to-crypto trading.
Bitcoin has become a hot topic in the financial world and in September, the US SEC officially sanctioned a Bitcoin exchange in South Carolina.
The SEC said that the crypto exchange, Coinrail, had a lapse in its internal controls and that the exchange had made a number of misrepresentations about the security of its platform. The regulator, therefore, decided not to approve a full exchange listing for the exchange.
New tax rules from the UK government may boost investments in crypto currency
Google has increased its transparency around the status of crypto currency on Coinrail’s application for a transfer of registration.
Coinrail has said that it will fully co-operate with the US regulator and it also plans to compensate its investors.
Cryptocurrency expert said: ‘The bitcoin ban in South Korea has further driven the demand for crypto currency, the most widely-used crypto currency, which made a bull run to record highs, which pushed up the price of bitcoin and other popular crypto currencies.
‘The upward trend in the price of crypto currencies continued to push the stock prices of crypto exchange operators higher, and this is making the investable value of crypto currency higher.’
Commenting on the Coin base deal with Google, bitcoin trader Jason English told The Sun: ‘As of last night, this put Coin base firmly within the big four players that dominate Google Adwords.
‘This shows how big and successful the business has become.’
Coinbase, the largest US-based crypto exchange with $16billion in trading volume last month, launched a price discovery tool on Google last week.
The tool, which provides traders with bid and ask prices for major crypto currencies, also shows the impact that the impact of market news has on price.
Google claims that the tool gives investors a ‘complete picture of where the price is going and not just the current price.’
Google Assistant chief technology officer Alan Sandberg said: ‘We’re excited to add Coinbase to our portfolio of Google Assistant partnerships and give millions of users the ability to buy and sell their favorite crypto currency’.
British Crypto Group chief executive Oliver Isaacs added: ‘It’s exciting that Google is encouraging people to make their first buy of crypto currency through the Google Assistant’.
Last month, Coinbase launched a New Year Sale offering 1,250 free bitcoin.
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